Blar i BI Open på forfatter "Rabben, Marius André"
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Online Customer Experience: What Factors Influence Loyal Customers in an Online Environment?
Lindhjem, Anne Marthe; Rabben, Marius André (Master thesis, 2018)This study aimed to analyze several aspects with customer experience, and its relationship to Norwegian customers’ e-loyalty. Customer experience is a substantial and comprehensive concept, where we decided to narrow the ...